toms Posted February 1, 2006 Share Posted February 1, 2006 [begin Message] Wanna know about marketing, ask a Marketer. Here's a couple nifty bits for ya: 1) I have in my possession a marketing plan for NBA LIVE 2004 (don't ask how I got it... ). This marketing plan actually refers to "Hiring viral specialists to advocate NBA Live online via chat rooms targeting gaming fan sites" and "Placing offensive, defensive and PR shills into common gaming chat arenas." It goes on to outline a full page of tactics for said "Guerilla Online Marketing for Core Gamers." 2) I actually hired a company called Hype Council (http://www.hypecouncil.com). These guys do a TON of gaming related stuff -- I actually wouldn't be surprised if it's the company referred to in your news post. Their technique is quite insidious. Let's say they were hired to pump up PA (not like you need the buzz, but whatever...). Using one of the hundreds of shill accounts they have across the net, they post a new thread that says something like "hey guys, I've been looking for some new web comics to read. Anybody have any recommendations?" This is non-threatening, and gets the community engaged. They then wait a couple days and post again, this time with "Well, I asked some friends and they suggested I check out Penny Arcade . I thought it was pretty funny, although I didn't like all the cuss words. What do you guys think?" Again, seeking engagement, they now have stealthily inserted the client's link, thereby encouraging trial. It's all very measurable and very effective. You should see the monthly reports you get from these guys: everything is detailed. Spooky. It's all very insidious and, I'm sure, widespread. So much so that I don't trust anything I read. Unless it's a board where I "know" the posters, I always assume everyone on the board is a shill. [End Somewhat Terrifying Message] I fully expect to check under my bed, and find there scurrying the manifold agents of my enemy. http://www.penny-arcade.com/#1138806360 I'm suddenly remembering a lot of threads like this.... Link to comment Share on other sites More sharing options...
ET Warrior Posted February 1, 2006 Share Posted February 1, 2006 I read that earlier, it is damned insidious of them, those sneaky fiends. Link to comment Share on other sites More sharing options...
TiE23 Posted February 1, 2006 Share Posted February 1, 2006 .... I don't get it.... Something about forum trolls posting ADs? BTW, have any of you seen the great deals at http://www.AMAZON.com lately? Link to comment Share on other sites More sharing options...
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